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May 07, 2018 5 min read

You have chosen your first electronic cigarette. Tu Meke!

Now you need to fill it with some of that magical e-liquid. But before you can do that, you need to pick one. Simple right? Well, maybe not. You see, not all eliquid is created equal.

E-juice has different flavours, nicotine strengths, and blends of ingredients. And, all this effects your vaping experience.

The most important things to consider before buying an e-liquid are:

  1. Nicotine strength.
  2. Propylene glycol and vegetable glycerine levels (PG/VG ratios).
  3. Flavour.

In this article, we’ll guide you through each of these factors and give tips so you pick the perfect ejuice right off the bat.

How to choose the right e-liquid infographic

What is e-liquid made of?

Vape juice is made of four key ingredients:

  1. Vegetable glycerine (VG): a thick, sticky, odourless, clear liquid made from vegetable fat. VG is used as a food sweetener, in medicines and toothpaste.
  2. Propylene glycol (PG): a clear, slightly sweet and almost odourless liquid made from organic compounds. Found in medicines and processed foods.
  3. Artificial flavours: replicas of natural flavours made in laboratories by using synthetic chemicals.
  4. Nicotine: made by extracting the nicotine from tobacco plants and distilling it to a clear, liquid solution.

How to choose the right nicotine strength

The key to choosing the correct nicotine strength is to consider your current smoking habit and your electronic cigarette’s power. Then, test drive different nicotine strengths to figure out which works best for you.

Types of nicotine strengths

In eliquid, nicotine strength is usually measured in milligrams (mg), but can sometimes come in percentages.

Some common vape juice nicotine strengths are:

  • 0mg
  • 1.5mg
  • 3mg
  • 6mg
  • 9mg
  • 12mg

Do note, this is not the total amount of nicotine in the bottle. It is actually the amount of nicotine in milligrams, per 1 millilitre of e-liquid.

So, if you have bottle holding 30 millilitres of juice, with nicotine level of 12mg it actually contains 360 milligrams total of nicotine (30x12=360).

But your body will not absorb all of the nicotine in a bottle. How much nicotine you absorb depends on range of factors. Like your health, inhalation technique, body type, and the kind of vaporiser you use.

Smoking habit

If you are a smoker, your body is already used to a certain level of nicotine. So, it pays to choose a nicotine strength that matches your current habit to help ease your transition into vaping.

Daily smoking habit:

  • Few cigarettes: 3-6mg
  • Half a pack: 6-9mg
  • Over half a pack: 12mg

By choosing a nicotine level that is too low, you may smoke again to overcompensate for nicotine cravings. Or vape too frequently to get a nicotine hit, meaning your juice or coil will run out faster.

On the other hand, if your nicotine level is too high you may flood your system with far more nicotine than it is used to. Resulting in head rushes, nausea, or headaches.

Electronic cigarette power

Your device plays an important role in how much nicotine you get when vaping.

E-cigarette vapour is actually an aerosol. The aerosol is made up of tiny droplets containing the nicotine.

The higher the wattage/voltage you run your vaporiser at, the more vapour it produces. The more aerosol you inhale, the more nicotine you are exposed to. Therefore, the less nicotine you actually need.

Even if you are/were a heavy smoker, consider how powerful your device is. If you are running a device at a high wattage, consider dropping your nicotine levels.

Generally, the smaller the device, the less powerful it is.

Small vaporisers have less power because they run on little batteries. Vapers who use these smaller devices typically vape juices with higher nicotine levels.

VG/PG ratios

The ratio of PG to VG is the percentage of propylene glycol (PG) and vegetable glycerine (VG) contained in e-liquid.

E-juices have different VG PG ratios so vapers can customise their vaping experience.

E-liquid usually comes in the following PG VG ratios:

  • 50% VG/50% PG
  • 70% VG/30% PG
  • Max VG

Propylene glycol gives you a throat hit when vaping and carries the flavouring in e-liquid. While vegetable glycerine is added to e-liquid to create the thick, white aerosol on exhalation.

    What VG PG Ratio Should I Choose?

    Choosing the right VG PG ratio comes down to your device and personal preference.

    If you choose the wrong blend, you can burn your coil out too fast or get a harsh throat hit.

    The more PG, the:

    • better throat hit
    • more dehydration you experience
    • stronger the flavour.

    The more vegetable glycerine, the more:

    • vapour production
    • viscosity.

    Finding the best VG PG blend requires a bit experimentation.


    A 50/50 ratio is suitable for low-powered devices with high-resistance coils. You will get low to moderate vapour production, with a strong throat hit. This ratio has more flavour than high VG blends.

    70 VG/30 PG

    Best balance of flavour, throat hit and vapour production. A 70/30 ratio is suitable for most of the devices on the market these days. 

    Max VG

    Maximum vegetable glycerine is most suitable for sub-ohm vaping, dripping or temperature control vaping. The VG creates big, thick clouds.

    Max VG has a light throat hit and lower flavour intensity.

    It is called max VG rather than 100 % VG because the vast majority of flavourings added to e-liquid are suspended in PG. 

    The downside to max VG liquids is lower flavour intensity. Because PG carries the flavourings in e-liquid, the low PG content of max VG liquids results in less flavour.

    Some people are sensitive to PG, finding that it causes them throat irritation. To combat this, they vape e-liquids at max VG.

    Max VG blends are also used by cloud chasers. Cloud chasing is the activity of trying to produce the biggest clouds on exhalation. Many cloud chasers participate in competitive vaping, like cloud-blowing contests. 

    Choosing an e-liquid flavour

    From pineapple lumps to lychee gummy – there are thousands of e-juice flavours available. Many liquids will fall under the following flavour categories:

    Vape flavours can be simple or very complex, containing many different flavour notes.

    Best e juice flavours for beginners

    If you are a smoker who is new to vaping, we recommend choosing a tobacco flavoured e-liquid or a tobacco blend, like menthol. This will help smooth your transition into vaping.

    Combinations like our Tropical Fruit Menthol Flavoured E-juice and Creamy Caramel Tobacco Flavoured E-liquid are good if you would like to experiment once you are used to vaping tobacco and menthol blends.

    Experimenting with different flavours

    Before deep diving into the pool of e-flavours, here are a few things to consider before you take the plunge.

    Think about the flavours you love. Like the desserts, treats, or fruit you normally eat. While Mocha Pots De Crème may sound fancy, if you are not a sucker for coffee puddings, chances are you won’t like vaping it.

    Besides sugary, e-juice flavours can be sour, refreshing, tart and even plain.

    Next, think about how often you are likely to vape. Are you going to be vaping all day long or just on a night out? Vapers who puff away all day often have multiple flavours on hand to choose from or switch flavours each day so they don’t get bored of vaping the same flavour. If the flavour is very sweet, it might become overwhelming or sickly as an all-day vape.

    Finally, check the online reviews to see what others are saying. If you are still unsure, buy a sample pack or opt for small, 10ml bottles.


    There is no one-size-fits-all approach to choosing e-liquid. Finding the tastiest flavour, at the right nicotine level, with the perfect PG/VG blend takes a bit of experimentation.

    When testing e-juice, it is best to purchase a couple of small bottles at different blends rather than investing in one big bottle.

    But whatever you do, don’t give up and start smoking again! If you start to feel that vaping is not for you, adjust your e-liquid and try again until you find the perfect batch.

    View E-liquid Flavours


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